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  • Expand lead acquisition program across 145 local markets across multiple search engines
  • Overcome high competition by building strategic keyword groups and localizing accordingly


  • Applied Bid to Cost-per-Acquisition (CPA) bid policy across all markets and channels
  • Leveraged bid-to-position rules for more competitive markets to gain prominence and ensure coverage on top-performing keywords


  • 96% increase in click-through rate
  • 110% increase in leads
  • 8% decrease in cost-per-lead (CPL)
  • 250% increase in profit
Read the Full Infinity Awards Entry