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by Kelly Wrather, Kenshoo

 Performance was also lucrative for advertisers that leveraged new types of social ads, such as Instagram ads and dynamic product ads (DPAs) in the Facebook News Feed. Although year-over-year engagement rates for social ads dropped slightly, the average order value skyrocketed from $52 to $121, raising overall advertiser sales revenue 114 percent and increasing return on investment for social by 33 percent.”

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