Channel & Industry Snapshot

See what’s happening by industry in a snapshot through the lens of Kenshoo’s media and advertising data.


Data last updated: 10/27/2020


IMPRESSIONS BY CHANNEL:

Impressions for shopping & retail ads increased 6% for Paid Search over the previous week, while Paid Social was up 2%. Ecommerce advertising impressions dropped from their Prime Day peak, but were up compared to two weeks ago.
CLICKS BY CHANNEL:

Ad clicks decreased 32% week-over-week for Ecommerce Channel Advertising as Prime Day entered the rearview mirror. Gains were modest elsewhere, with increases of 6% for Paid Search and 2% for Paid Social clicks.
SPENDING BY CHANNEL:

Ad spend for Paid Search across shopping & retail increased 8% over the previous week, while Paid Social was flat. If we bypass the Prime Day spike, Ecommerce Channel Ad spend increased 7% over two weeks ago.
2Artboard 25@icons
ECOMMERCE BY CATEGORY:

In the Ecommerce channel, Pets & Animals bucked the post-Prime Day letdown and still saw weekly budgets increase. Computers & Consumer Electronics and Home & Garden were both very active on Prime Day, so it follows that they came down the most from that high.
SEARCH BY CATEGORY:

Pets & Animals had a very strong week among Paid Search retailers as well, spending nearly 50% more than the previous week in aggregate. Both Retailers & General Merchandise and Hobbies & Leisure segments also outperformed the overall channel, while Sports & Fitness and Computers & Consumer Electronics saw spending decrease the most.
2Artboard 24@icons
SOCIAL BY CATEGORY:

Social retail spend was a mixed bag last week, with Retailers & General Merchandise increasing budgets the most while Hobbies & Leisure dipped over 15%. The net result was no change at the channel level.

Kenshoo Ecommerce Holiday Toolkit

Download the holiday playbook for Ecommerce recommendations, tactics and strategies.

Download the Ecomm Holiday Toolkit

Kenshoo Search Holiday Toolkit

Download the holiday playbook for Search recommendations, tactics and strategies.

Download the Search Holiday Toolkit

Kenshoo Social Holiday Toolkit

Download the holiday playbook for Social recommendations, tactics and strategies.

Download the Social Holiday Toolkit

Holiday Tips and Capabilities

2020 Didn’t Stop Prime Day: Amazon Advertisers Spend Big on Prime Day and Win with 5X Revenue and 2X Order Size 

Versus the average of the 30 days leading up to Prime Day 2020: Spending on Amazon Advertising was up 3.8X  Advertising-driven conversions were up 2.6X  Advertiser sales revenue was up 4.9X with average order size up 91%  As has been the case every year since Amazon started the [now] two-day event in 2015, this Prime...

Amazon Attribution is a Marketer’s Gift This Holiday Season

Last year was the first trillion-dollar end-of-the-year holiday shopping season in the U.S. And even though this year’s pandemic has negatively affected the economy, the latest research shows that consumers will end up spending more during the holidays this year than in 2019. A new forecast from Deloitte projects that holiday retail spending will increase...

The Kenshoo 5: Five Reasons to Boost Your Apple Search Ads for the Holidays

Even though this year has been one that many industries would rather forget, 2020 has been especially good for Mobile. Time spent, total users, total downloads…all up. Almost every category—including shopping, grocery, gaming, and dating—are seeing these big gains.  With app usage up, the value that an app can have to the enterprise is increasing...

Kenshoo’s New Holiday Marketing Resource Center Offers Weekly Data and Insights to Help You Through Q4

One of our most popular content topics is our marketing research which is derived from over $7 billion in annual advertising campaign performance across paid search, social advertising, and ecommerce channel advertising. Normally, we deliver this research in our Quarterly Trends Reports and webinars and throughout the year via various posts on the Kenshoo Blog....

Useful Features for Marketers

Make every marketing dollar count this holiday season with dynamic budget planning and pacing capabilities, AI-surfaced alerts, time-saving automation, and measurement tools that give you insight into multi-channel performance.

View All Kenshoo Capabilites

Need guidance for navigating your specific marketing programs?

Request a Demo