Channel & Industry Snapshot
See what’s happening by industry in a snapshot through the lens of Kenshoo’s media and advertising data.
Data last updated: 10/27/2020
Impressions for shopping & retail ads increased 6% for Paid Search over the previous week, while Paid Social was up 2%. Ecommerce advertising impressions dropped from their Prime Day peak, but were up compared to two weeks ago.
Ad clicks decreased 32% week-over-week for Ecommerce Channel Advertising as Prime Day entered the rearview mirror. Gains were modest elsewhere, with increases of 6% for Paid Search and 2% for Paid Social clicks.
Ad spend for Paid Search across shopping & retail increased 8% over the previous week, while Paid Social was flat. If we bypass the Prime Day spike, Ecommerce Channel Ad spend increased 7% over two weeks ago.
In the Ecommerce channel, Pets & Animals bucked the post-Prime Day letdown and still saw weekly budgets increase. Computers & Consumer Electronics and Home & Garden were both very active on Prime Day, so it follows that they came down the most from that high.
Pets & Animals had a very strong week among Paid Search retailers as well, spending nearly 50% more than the previous week in aggregate. Both Retailers & General Merchandise and Hobbies & Leisure segments also outperformed the overall channel, while Sports & Fitness and Computers & Consumer Electronics saw spending decrease the most.
Social retail spend was a mixed bag last week, with Retailers & General Merchandise increasing budgets the most while Hobbies & Leisure dipped over 15%. The net result was no change at the channel level.
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