Kenshoo’s inventory based campaign solution delivers time savings and improved performance
Inventory based campaigns are built automatically through rules you define and customize at any level (campaigns, ad groups, keywords and ads), based on your inventory structure and needs.
Using the rules, inventory based campaigns automatically generate item-specific entities based on price, description or other attributes from your feed.
Inventory based campaigns will also automatically pause entities related to items that are out of stock, and reactivate when there is new inventory.
Inventory based campaigns can be created across multiple SEM publishers and use any optimization (bid policy/KPO) you use in Kenshoo.