Leverage cross-channel engagement to improve your search and social marketing campaign ROI with Kenshoo’s Cross-Channel Audiences.

  • Kenshoo Cross-Channel Audiences

    With Kenshoo’s machine learning and cross platform technology, the concept of retargeting has just been enhanced.
  • Advertisers have dreamt of identifying if someone has engaged with their ads on other marketing channels and how to take an omni-channel remarketing approach to drive them down the funnel.
  • Kenshoo’s Cross-Channel Audiences makes it possible to retarget people across Search and Social marketing channels, not just the channel your audience engaged on.

Features of Kenshoo Portfolio Optimization

  • Retargeting

    Retarget someone on search who has clicked your SEM ad or retarget a user on one search engine who has engaged with your ad on another search engine - social, too!

  • Reach

    Reach the same users across channels with an ongoing, consistent message or reach them with lower funnel tactics on one channel and lower funnel ads on another.

  • Analysis

    Analyze your Cross-Channel Audiences to better inform who to target.

  • Lookalike Modeling

    Create lookalikes of people who have engaged and shown interest in your product.

Rakuten Marketing Surfs Up The ROAS For O’Neill With Kenshoo Portfolio Optimization

Facebook Campaign Performance Versus Analogous Campaigns

  • 120%

    ROI Increase

  • 38%

    AOV Increase

  • 66%

    CPC Decrease

  • 30%

    CPA Decrease

Search Campaign Performance Incremental Improvement with Concurrent Facebook Campaign

  • 19%

    Incremental CVR

  • 22%

    Incremental Revenue

Ready to the make the most of your marketing?

Fill out the form to schedule a demo and see Kenshoo in action.