Track each conversion event with up to 15 value pairs like new vs. returning customers or how many items were left in a shopping cart. The Infinity Tag provides more insight than ever into the consumer conversion process and the value behind each unique customer experience.
Measure which attributes are driving the most conversions and uncover the most effective keywords and ads within each campaign. With the Infinity Tag, you can see which brands may be purchased together or if the original click was relevant to the actual purchase.
Adjust bidding strategies to reflect the most successful conversion types, ads, and keywords within your campaigns. With more insight into how conversions are being attributed, exclusions can be created for irrelevant traffic along the
conversion path resulting in more accurate tracking.