Kenshoo will be attending and speaking at the West Coast Ecommerce & Retail Summit on 28-29 January. If you are interested in meeting please complete the form opposite or contact firstname.lastname@example.org Hear from Kenshoo on the following panel: SOCIAL MEDIA: HOW TO BUILD YOUR SOCIAL STRATEGY TO OPTIMIZE ENGAGEMENT AND GROW YOUR CUSTOMER SHARE The opportunity to drive traffic from social is alive and well. 90% of businesses are estimated to use social media for customer service by 2020 and customers spend 20-40% more with companies that they have social media engagement with. Social media is about: Connections, Relationships, and Engagement. You can use it to simply drive traffic to your site, or use it to make a sale. The experts discuss strategy and tactics for integrating social into their brands marketing mix.