Mobile Games Studio Launches Instagram Advertising with Kenshoo to Drive Mobile App Installs

17 %
CTR Increase
250 K+
Total Clicks Across All Titles
15 K+
Incremental App Installs Across All Titles

Background & Challenge

A leading cross-platform mobile games studio that delivers highly entertaining and engaging titles to millions of users around the world on Facebook, iOS, Android and Amazon partnered with Kenshoo to facilitate its social advertising campaigns.

By leveraging social workflow tools to increase efficiency, optimizing campaigns to account for lifetime value, and utilizing ad formats that spurred conversions, the gaming company yielded very positive results. Now, it sought additional ways to engage with mobile users via new and innovative advertising avenues, such as Instagram.

The team desired to join the alpha program for Instagram ads to drive mobile app installs for its games and ultimately, understand the opportunity available.

Solution

The gaming company benefited from Kenshoo’s position as one of the initial partners to access the Instagram Ads API and was able to easily launch and optimize its ads through the Kenshoo Apps platform. To ensure success of these new campaigns, the team worked with Kenshoo Apps to:

  • Implement Instagram Mobile App Install Ads to drive installs
  • Refresh creative in bulk to test different concepts and eliminate stale and duplicative ads
  • House assets in Kenshoo Apps image galleries for easy access and utilize the auto Instagram image crop tool to tailor imagery to Instagram standards
  • Leverage Audience and Nested Lookalike tools to reach highly targeted audiences
  • Monitor performance and optimize campaigns within the context of existing mobile and
    social efforts

Results

After targeting high-value audiences within its Instagram campaigns, the company began to see favorable results in just 5 weeks. In addition, the team drove a 17% higher click-through rate (CTR) via Instagram ads than social advertising industry averages.

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Instagram, Leading Mobile Games Studio Launches Instagram Advertising with Kenshoo to Drive Mobile App Installs

Challenge

  •  A leading cross-platform mobile games studio sought additional ways to engage with mobile users via new and innovative advertising avenues, such as Instagram.

Solution

  • To ensure success of these new campaigns, the team worked with Kenshoo Apps to refresh creative in bulk, leverage audience and nested lookalike tools, and monitor performance and optimize campaigns within the context of existing mobile and
    social efforts.

Results

  • The team drove a 17% higher click-through rate (CTR) via Instagram ads than social advertising industry averages, 250k+ in total clicks, and 15k in incremental mobile app installs across all titles