A leading cross-platform mobile games studio that delivers highly entertaining and engaging titles to millions of users around the world on Facebook, iOS, Android and Amazon partnered with Kenshoo to facilitate its social advertising campaigns.
By leveraging social workflow tools to increase efficiency, optimizing campaigns to account for lifetime value, and utilizing ad formats that spurred conversions, the gaming company yielded very positive results. Now, it sought additional ways to engage with mobile users via new and innovative advertising avenues, such as Instagram.
The team desired to join the alpha program for Instagram ads to drive mobile app installs for its games and ultimately, understand the opportunity available.
The gaming company benefited from Kenshoo’s position as one of the initial partners to access the Instagram Ads API and was able to easily launch and optimize its ads through the Kenshoo Apps platform. To ensure success of these new campaigns, the team worked with Kenshoo Apps to:
After targeting high-value audiences within its Instagram campaigns, the company began to see favorable results in just 5 weeks. In addition, the team drove a 17% higher click-through rate (CTR) via Instagram ads than social advertising industry averages.