Search marketing is the lifeblood of NetGiant’s business. A leading online retailer in the UK, NetGiant is constantly working to upgrade its digital strategies. When the company adopted Kenshoo Portfolio Optimizer, it saw overall revenue increase by more than 40 percent. By using Kenshoo’s potfolio-based bid policies, NetGiant’s campaigns drove more clicks and conversions while keeping cost-per-click low and improving ROI. Read our full case study to see how the NetGiant-Kenshoo partnership paid dividends.