No industry has gone through as much fundamental change over the last decade as retail. The digital and mobile revolutions have transformed the way consumers shop, and allowed niche startups to compete with established brands, leveling the playing field with the power of digital advertising. To stay competitive, engage their customer base and grow market share retail marketers need to maximize opportunities for monetization and master every ad channel—with data intelligence pulling it all together.
“Keyword Smart Tags have been a great tool for our team—we are a lean team and our accounts are extremely large and keyword dense. These tags have helped alert us of any issues happening without us having to scrub through thousands of keywords which is a huge time saver for us!”
Robyn Feldmar, Paid Search Associate, Performance Media and Kimberly Theune, Paid Search Associate, Performance Media
“We have seen solid performance with Smart Bidding on Kenshoo and have continued to roll it out across all of our other campaigns.”
SEM Manager, Men’s Retail Holding Company
“Kenshoo’s Mirror and Keep in Sync campaign feature not only had a significant impact on beating revenue goals, but the time savings was critical.”
Sarah Gyson, Sr. Director, Client Services