As marketers, we can learn a lot from one another. Understanding another digital practitioner’s experience is invaluable and not only contributes to the deepening of one’s knowledge and skills but also one’s point-of-view on industry topics and trends.
To this end, we harnessed the expertise of our clients to bring you marketer perspectives on trending industry topics. We compiled 6 POVs from digital marketers, covering a variety of themes covered in our Guides. You may be familiar with our Guide Series – Kenshoo’s latest collection of resources designed to provide comprehensive market overviews and ultimately, help you achieve (and exceed) your goals.
In this compilation, you will find tips, opinions, and advice on the following topics: budget planning, social ad platform evaluation, local search, nation-local search, Product Listing Ads, and seasonality.
Let’s meet our contributors:
Dan Parks, Director of Strategy & Analytics at Performics: Dan shares 4 strategies to predict paid search performance, allocate search budget effectively and—ultimately—ensure visibility at the right time.
João Gonçalves, Marketing Director at Schibsted Classified Media: João highlights 4 keys pieces of functionality that his team was looking for in a social advertising partner.
Adam Dorfman, Partner at SIM Partners: Adam provides 3 common mistakes that local marketers can make and tips on how to best steer clear of these pitfalls.
Shaun Parnell, Sr. Director of Performance Sciences at Square One Advertising: Shaun lists 4 ways these national-local marketers can localize their search program.
Zach Morrison, Vice President at Elite SEM: Zach reviews the rise of Product Listing Ads and gives his future outlook and advice for marketers.
Ted Schuster, Associate Director of Advertising at Resolution Media: Ted discusses some ideas that can help make times of complex seasonality for marketers significantly more manageable.
I hope you find these perspectives relatable and helpful in your pursuit of infinite optimization. To go deeper on each of the topics discussed here, head to Kenshoo.com/Guide-Series and view the complete resources available to you, including the full guides and corresponding supplemental materials.